Full Color Printed Flyers Grow Sales

Next to your business card, an informative, printed four color brochure is your most basic introduction to new customers, and a must-have printed marketing piece for every business. Don’t be caught without one—prospects who may not be ready to purchase your services today will need something to remind them of what you offer.

Full color marketing materials attract customers

Digitally printed flyers and tri fold brochures can be quick and effective tools to publicize an event or educate customers about your products and services.

But what is a flyer (flier)? In North America, it’s usually anything printed on text weight paper. Quite often, the terms flyer, brochure and sell sheet are used interchangeably. Typically these brochures are printed in full color and then “tri-folded” (in thirds) or folded in half. Once folded, printed sell sheets on text weight paper can easily be mailed or handed out to your potential customers.

Traditionally, printed product brochures are usually distributed on a large scale and aren’t particularly targeted to a specific audience. However, as marketing techniques have become increasingly more sophisticated and postal rates continue to climb, the flyer has also become smarter.

Today’s flyer can incorporate variable data and shorter print runs can be versioned to appeal to specific audiences and incorporate personalized URL’s, or PURL’s. In fact, the once lowly flyer of yesterday can be a highly effective medium to propel a fully integrated marketing campaign to a successful conclusion.

Here are a few things to keep in mind when developing your next flyer:

• Engage your customers. People like to look at good pictures.

• Define your Call to Action—why should they choose you?

• How will you convince your prospective customer to take action?

• Design a brochure layout that encourages prospects to keep reading.

• Encourage interaction by providing your social media profile info.

• Incorporate QR codes that link to even more detailed information on your site—or dial up your mobile phone! (learn more about how to use QR Codes)

Tell us – how have you been using printed flyers?

Tagged as: Brochure Printing, Small Business Marketing, Variable Data Printing