A business card is a critical business tool~
Although it’s usually considered “just a necessary piece of your marketing materials”. It will be the lasting impression your contact has of you once your personal image becomes blurred by all the acquaintances your contact has had. When you are at events like a local Oregon City Chamber of Commerce meeting, you could collect 20 to 50 business cards. From those, you will probably struggle to be able to associate a face let alone a service with most of them. It will only be those which really stand out that you will probably save Keys to a successful business card:
- Keep them in perfect condition. You don’t want to distribute damaged or dirty business cards. Buy a card holder!
- Your company image needs to be consistent, from logo to company colors. Image is everything.
- Have it professionally designed. A designer will help with fonts, graphics and layout.
- Less is more. Keep your message clear and your information readable.
- Add your business tag line. It will help the recipient remember who you are, what you do and why they need to keep in touch.
- Add a QR Code. You can link to your Linked-In page so additional information about you can be quickly referenced.
These 6 steps will help make your business card a hit and put you head and shoulders above the competition!
You should ask your printer about types of papers, treatments and what will put you and your card front and center!
