If you are looking to create a postcard marketing campaign you will need at get several things together first.
1. Define your market and select a good targeted list.
2. What type of graphics and content will attract the attention of your future customers?
3. What will drive the recipients of your mailing to respond immediately after receiving your postcard. (hint) It’s called your call to action.
4. Finally, what is your value proposition.
5. Testing, try to create several versions of your campaign and review the results before you send out your main mailing. If it works, then you are ready to scale up your mailing. If not, it might just take a few tweaks.
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